The Pharmaceutical Advertising Advisory Board (PAAB) has announced an updated Code of Advertising Acceptance (Code). The new Code will be implemented beginning on January 1, 2018.
The primary change is to the Code’s format. It will only be available online and will allow keyword searching and filtering code provisions by core principle. Other changes include language streamlining for clarity, the addition of some definitions, and the reorganization of provisions. Sections that did not relate to advertising standards have also been removed.